Richard Mayer
Dual Coding
Dual coding is the learning-science principle that information encoded through two channels simultaneously — verbal and visual — produces stronger and more durable memory than information encoded through either channel alone.
April 28, 2026
Cognitive Load
Cognitive load is the total amount of mental effort a participant's working memory is being asked to carry at any moment during a workshop. Working memory is the brain's real-time processing system, and it has a hard capacity ceiling.
April 28, 2026