Allan Paivio
Dual Coding
Dual coding is the learning-science principle that information encoded through two channels simultaneously — verbal and visual — produces stronger and more durable memory than information encoded through either channel alone.
April 28, 2026
How People Actually Learn
A workshop can end with glowing feedback and produce almost no behavior change a week later. That's not a motivation problem on the participant's side — it's a memory-science problem on the design side.
April 28, 2026