Roadmap
The Workshop Doctor Roadmap — five phases for building a workshop end-to-end: PLAN, DESIGN, DEVELOP, DELIVER, EVALUATE.
Mark's Launch Lab, Before and After
We've walked all five phases of the Workshop Doctor Roadmap — PLAN, DESIGN, DEVELOP, DELIVER, EVALUATE — at phase level: what each phase is for, how to think about it, and the specific work the phase resolves.
What Comes Next
The Workshop Doctor Roadmap is a sequence, not a menu. PLAN comes before DESIGN because DESIGN can't architect an experience without knowing who it's for.
EVALUATE
A workshop can score 9 out of 10 on satisfaction and produce almost no behavior change a month later. That isn't a participant-motivation problem. It's a measurement problem: the workshop measured how the session felt, not whether it produced what…
DELIVER
DELIVER is the phase that runs the live session — the fourth of five phases in the Workshop Doctor Roadmap, and the first one that happens in front of people, in real time. The earlier phases produce decisions, designs, and assets.
DEVELOP
Most workshops are overbuilt. Slides multiply, workbooks thicken, templates accumulate. The participant ends up with more material than the session can actually use, and what felt like preparation to the creator lands on the participant as too much…
DESIGN
Most workshops get the planning right and the session wrong. The creator names the specific participant, the specific problem, and what the participant should be able to do at the end — and then builds the session itself as a list of topics to…
PLAN
Every workshop succeeds or fails before a single slide gets chosen. Success is set up by four decisions made up front: who the workshop is for, what problem it actually solves, what the participant should be able to do by the end, and how the…
The Workshop Doctor Roadmap
Most workshops are broken in ways their creators can't see. The reviews come back strong, the room feels engaged, the creator walks out believing the session worked — and a month later, almost nothing has changed in what the participants actually…