PLAN Phase
Who you're teaching, why, and what transformation you're designing for.
PLAN
Every workshop succeeds or fails before a single slide gets chosen. Success is set up by four decisions made up front: who the workshop is for, what problem it actually solves, what the participant should be able to do by the end, and how the…
From Learner-Centered to Transformation-Centered
Transformation-centered design is a workshop design philosophy that measures success by observable behavior change, not by information delivered or satisfaction scored.
Value Proposition
A value proposition in a learning context is the participant's felt answer to one question: why does this matter to me right now? It is not the marketing value of the workshop, and it is not the presenter's enthusiasm about the content.